Virgin Media
Overview
Virgin media needed to figure out how they could keep potential broadband customers engaged over a long period of time. They asked Fjord to research this problem and to create a functioning prototype and customer journey maps.
The solution was to give the customer the ability to check if their postcode was in a fibre optic cabled area, if not they could find out when fibre optic broadband would be available in their street. The customer would have the option to show an interest and to enlist their neighbours so Virgin Media could reach their quota and come to cable their street. The map would show how many people in their neighbourhood were interested. I was involved in the project from the initial stage, starting with sketching ideas and researching to attending client workshops right through to the UI designs and dealing with development queries.
Client
Virgin Media
Discipline
Senior Visual Designer
Not yet planned
In this variation of the landing page fibre optic broadband is not yet planned in the postcode area. The pin in the hero and the map at the bottom of the page shows how many people in the neighbourhood are interested.
A version of the 'cable my street' landing page showing how many people in the area are interested fibre optic broadband
Planned
In this variation of the landing page the fibre optic broadband is being rolled out, the customer can see the current phase of the process.
A version of the 'cable my street' landing page showing the current phase of the fibre optic rollout
Google map explorations
We created many different concepts around games and incorporating Google map API’s to help with customer engagement. We worked frequently with data specialists from Accenture who knew in detail about the data available for any visualisation. Most ideas were technically out of scope and budget.
An example of some of the Google maps UI explorations
Landing page variations summary
An example of the landing page variations based on the customers postcode.
Overview of the landing page design variations